Mark Zuckerberg’s new look is an unsuccessful attempt to look cool

For a long time he looked like a human algorithm: single-colored shirts, maus-brown hair with a playmobil figure cut, nothing that could have been told. The motto of the meta boss: I am a nerd and proud of it. But that is the end. For a few months now, Mark Zuckerberg has been hitting a different curriculum vitae and is on the fashion trip to himself.

It started with Latin sayings on his shirts. One of them: “Aut Zuck, Aut Nihil.” Anyone should say that the big Latinum would not have been worth it. Incidentally, people who adorn themselves with Latin phrases to demonstrate their education usually have none. Zuckerberg at least should be a big fan of the Roman Empire. The opposite would have been the surprise.

The sentence printed on “Zuck’s” chest represents a joke and everyone knows: If you have to add it, the joke is bad. Zuckerberg refers to a quote that is attributed to Caesar: “Aut Caesar Aut Nihil” – “Either Caesar or nothing.” In truth, the sentence is said to come from the Italian prince Cesare Borgia, which does not change the omnipotence fantasy behind it.

Zuckerberg himself designed the Latin -speaking shirts, together with fashion designer Mike Amiri. But that’s not all. The meta-morphosis is progressing. Zuckerberg is now also showing itself with longer curls instead of Playmobil figure pony, with a modern lambskin jacket and link chain.

Where does this change of meaning come from?

The real reason should have less to do with Caesar and more with a PR strategy. Zuckerberg had thought out his appearance in the same time. His T-shirt uniform screamed too “I want you to think of me that I don’t worry about my outfit at all” so that it could have been true.

Now the Markus Julius Zucker of the fashionable empire apparently wants to change his image. Away from the programmer nerd to the cool brain, which operates martial arts in his free time and is also interested in fashion and aesthetics-to match the zeitgeist. While there were still clichés in earlier times, there are talking about a special intellect to be interested in everything as little as possible, it seems to have got around in the programming cellars of the nerds that you can be smart and still have a mirror.

Men with billions are currently discovering that testosterone can also be presented on the outside. Zuckerberg is not the only one who has a glow-up behind him. Elon Musk stages himself in black leather jacket as Macho and Jeff Bezos pumps a hat into the cowboy sky.

Of course that’s all part of a master plan. It is about the demonstration of male strength – KIS apparently say that lambskin jackets, link chains and cowboy hats are particularly male – about a mix of masculinity, power and humanity. While Zuckerberg’s group drives the meta persons and AI forward, Zuckerberg is supposed to start to be approaching. And like a strong man at the same time. The 40-year-old had recently said that he wanted “more male energy in the workplace”. It is not known whether this means that you should get to work at Meta in a combat suit with cowboy hat.

The new looks of the billionaires signal: “Hey you, we are not tech puppets, we are real guys with male interests and style! PS: Did you see my link? Cool, right?”

Oh well. With more than five thousand randomly selected Americans, it has now shown: Zuckerberg has not made a popular man from the machine to man with his image change. 67 percent of the respondents told the “Pew Research Center” in the United States that they had a negative picture of Zuckerberg.

So you can still print so many Latin quotes on oversized shirts-if you spray the aura of a data protection declaration, but otherwise less about personal data, you are still not cool, but only: a human algorithm in the embarrassing shirt.