“Beach Waves”: What is the hairstyle trend all about?

One thing has been clear for a long time at Trends: they return. This tendency is often recognizable in the world of hairstyles. So also with the “Beach Waves”, who are now celebrating their return in the fashion world.

Although the hairstyle of the casual “Beach Waves” has never completely disappeared from the zeitgeist, it was displaced a little. In recent years, the fluffy curls, inspired by the 90s, have been trendy. Influencer and fashion icon Matilda Djerf (27) was a central figure here, which caused many imitators of their voluminous blow-out hairstyles. This hairstyle also does not completely disappear from the scene, but it leaves the stage to the new trend of “Beach Waves”, especially in spring and summer 2025.

The look of the waves that look as if they were shaped by a loose sea breeze offers some advantages. On the one hand, they need far less styling than an elaborate blow-out. Some even have a natural hair structure that resembles the “Beach Waves”. But with the right products, the hairstyle can highlight the strengths of every hair type and make it best. Even with finer hair, the light waves are a suitable style.

In order to style them, all you need is a curling iron, with which messy and loose waves are turned into the hair. The motto here is: Casualness goes through perfection. It is a look that should look effortless and playful.

Especially in spring and summer, the “Beach Waves” offer the perfect alternative to heavy and elaborate hairstyles. They adapt to the warm weather and ensure the necessary ease.

The “Beach Waves” fuses included the Olsen twins Mary-Kate (38) and Ashley (38). It was they who started to roughen the texture of their hair around 2010 to get a naturally acting hairstyle. The stylist Travis Ogletre believes that the undilated, effortless look is mainly thanks to them.

The drama series “The White Lotus” is currently on everyone’s lips and Aimee Lou Wood (31), which appears in the series as Chelsea, is also a model for the trendy “Beach Waves”. With her middle parting and her sun-kissed Balayage curls, she sets off the look for spring and summer 2025.

The Paris Fashion Week also provided numerous fashionable inspiration in early March. The “Beach Waves” were a recurring appearance there and away from the catwalks. For example, you saw (46) with long mermaid waves in their hair. (27) Selected the texture shortly afterwards for the Miu Miu show.

The trend has also arrived in the music world. For her concert in Dublin, (25) her short hair with loose and casual waves and thus displayed the look of the “Beach Waves”.