The Coachella Festival attracts music fans from all over the world every year. This year, superstars such as Lady Gaga and Benson Boone perform. Here you can see the first impressions.
Every April, music fans travel to the Californian town of Indio to be part of the Coachella Festival. The line-up is expected with excitement every year. Top stars are usually among the artists who heat up the fans on two weekends. This year Lady Gaga is there, shooting star Benson Boone, Charli XCX, Post Malone, Travis Scott and the German cult band Kraftwerk. The festival has developed from the hottest (literally and symbolic) event of the music scene to the absolute influencer stronghold for several years. In the meantime, it is common for numerous brands to invite influencers to the festival, which then post on their platforms. This is how the brands benefit thanks to the visibility – and the influencers have a good time with good music.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
