The singer presents a fresh, futuristic and personal brand, which combines streetwear, technology and identity. The goal? Redefine your bond with fashion.
Justin Bieber He has just presented Skylrkits new clothing brand that seeks to leave a mark on the world of Urban fashion. The project includes clothing, footwear and accessories with a colorful, risky and personal style, inspired by its digital alter ego, Skylark Tylarkwho gave life in 2018.
The launch was announced through a video generated with artificial intelligencein which Bieber travels an abandoned house and sets fire symbolically to his old brand, Drew House. In that same video he appears accompanied by an AI version of his wife and son In a stroller, in a clear Renaissance signal: a New beginningboth personal and creative.
The artist invited his followers to register on the official website of the brand and follow the account of Instagram To find out all the news. Skylrk, Not only marks the beginning of a new stage in fashion for Bieber, but also a total reinvention of its image as Cultural icon.
The separation with Drew House It was confirmed by the own Justin In his Instagram stories: “I, Justin Bieber, I’m not more involved in this brand”, He wrote. And he was even more blunt when adding:“ Drew House It does not represent me, neither my family, nor my life “. To close, he talked directly to his fans: “If you are rockeo with me, the human Justin Bieber, do not waste your money in Drew House.”
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Drew House He was born in 2019 as a collaboration with his former stylist Ryan Good and became a streetwear boom with his classic yellow face logo. But that stage was left behind. Now, Bieber bets on a new identity, much more linked to his present.
Skylrk: Futurism and urban code color
Although still There is no official release datethe Canadian already showed advances of what is coming: Camperas, divers, caps, sun glasses, chunky sandals and cell phone covers. Aesthetics moves away from neutral tones of drew and is encouraged to a Bolder palettewithout abandoning street DNA.
According to specialized media, Bieber I would have founded Skylrk in 2023 next to Neima KhailaCreator of the brand Pink Dolphin. He also added to Finn Rush-Taylor3D designer with experience in Puma, Adidas and Crocs.
The artist invited his followers to register on the official website of the brand and follow the account of Instagram To find out all the news. Skylrk, Not only marks the beginning of a new stage in fashion for Bieber, but also a total reinvention of its image as Cultural icon.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
