New hype
The Bink Bottle is a trend – but why?
It is a bottle without special function, but the Bink Bottle is trendy. Why actually? Possible reasons for the hype about bottles.
At the primary school of my son, the bottles of Air Up are in the trend. This can be explained that they give conventional tap water through their fragrance pods supposedly more taste and make drinking more exciting. Some time ago you saw the Stanley Cup everywhere: an oversized thermal mug that is an eye -catcher but of which practical handling could be argued. After all, he keeps drinks warm or cold for a long time and was to discover with celebrities like Adele in the cup holder. Both have a straw that makes drinking more pleasant.
At the moment you can see that more often The special thing about Tikkok and Co.: I don’t open up at first. It is a drinking bottle made of glass and is surrounded by a silicone coat. This is available in different, appealing colors. It is apparently a good alternative to conventional stainless steel bottles that have previously dominated the market. Glass is more sustainable and more harmless than a plastic drinking vessel and the bottle becomes breakproof through the silicone cover. It is also dishwasher safe, BPA-free and phthalate-free, LFGB certified and comes including a cleaning brush for the straw.
Bink Bottle Trend: Why the bottles are so well received
However, the highlight is apparently a detail: a small window through which you can keep the filling of in view at any time – unlike the Stanley Cup or bottles made of stainless steel. There is also a time marker that is supposed to remind you to drink. This function is apparently seen as an incentive to drink water regularly, which is particularly well received in the health -conscious community. You may think: this can also be done with conventional water bottles? Surely. However, the silicone protection is apparently missing there, which at the same time ensures the eye-catcher effect and makes the bottle so stylish that it becomes “Instagramable”. Plus: You can mix elements such as the lid, drinking straw and handle and thus individualize. In the meantime there is still offer.
Bink is a brand from the USA that was founded in 2017. Originally, she specializes in child lock products. Bottles were later offered that were aimed at mothers. The offer has now been expanded and the bottles to the lifestyle product.
Business psychologist Sarah Seyr declared the Swiss portal about the Hype around the Stanley Cup: “It is never just the product, but always the story around it.” Bink tell a story of a healthy, sporty lifestyle – many, especially young, want to embody women. And that by remembering regular drinking with markings and is ideal for on the go. In terms of color, such products were also very oriented towards the trends. The aspect that you are quickly sold out ensure another have a good thing.
There are some people who quickly fall for these trends and praise optics and quality. Others criticize: The basic idea of sustainability of such bottles is missed if you were constantly getting new models, some users comment on the net. Others find it silly to always drink with a straw. The high price is also criticized. Still others complain that it is a product from the USA. But no matter what you think of the bottle trend: that regular and sufficient drinking water is important is undisputed. And if the –Trend can help and does not turn out: why not?
*This article contains so-called affiliate links to products in online shops. If a user clicks on it and buys something, the publisher receives a commission from the dealer, not from the manufacturer. Of course, where and when you buy a product is up to you.
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
