Referents of leaders of Argentina explained to the scope what makes the high -end wine into a category of excellence and why the world looks at them carefully.
He Premium wine Argentine is manufactured with surgical precision. Behind each high -end wine there are technical, cultural and economic decisions that pursue a single goal: extreme quality. Three referents of the SERRANO Alou sector-Rodrigo Alou of the Domaine Bousquet winery, Eduardo Poldenta son of Pulenta Bodega and Thibult Lepoutre and Fernando Rovello de Bodega Piedra Negra, share their vision on this segment that gains prominence in the global wine map.
High range: at least more
For Rodrigo Serrano Alou, winemaker at Domaine Bousquet, the high -end wine is “who takes special attention to details”, And that translates into a meticulous selection from pruning.“ We discard or resign production in order to choose vine positioning. Then we select the outbreaks again to, later, choose the fruit that is well curdled and then we see the moment of envero. As these stages of selection are passing, it goes up in the range, ”said Serrano Alou. In this way, each stage, from the vineyard to the envero, reduces the amount of grape to concentrate the quality. It is a resignation of volume in favor of the character.
A similar vision shares Eduardo Pulenta son, director of Pulenta, who emphasized that making a high -end wine “implies a cultural change”In Pulenta winery, the process begins up to 10 months before the harvest, with specific pruning, control of the vineyard and selective raleo. It is a long -term work. Pulta explained that later the controlled fermentations come, the parenting in barrels to add the wine and then the bottling where the wine is stored for at least 12 months. All that time”It makes high range, quality wine”He said.
From Bodega Piedra Negra, Thibult Lepoutre, director of vineyards of Latin America and Fernando Rovello, general manager, agree that the key is in “the amount of operations and details” both in the management of the vineyard and in the elaboration. There stand out the control of yields, the care of the canopy, the harvest selection and a careful parenting as pillars of the Premium segment.
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A market that evolves with the consumer
“The consumer understands more and more and can better differentiate a quality wine,” said Serrano Alou. In that line, Eduardo Pulenta points out that in the last decades Argentina left behind the logic of volume to position himself with “world -class wines”, Competitive with referents from France, Italy or New Zealand.
However, the economic context is no stranger to this category and the last two years evidenced a decrease due to the fall of purchasing power. Anyway, projections are positive for the sector.
Export quality: a strategic path
Although much of the Argentine wine is consumed in the domestic market, the wineries agree that the future of the high -end wine It is also played abroad. “We have to think about exporting, it connects us with the world and brings us dollars to the country to invest. In our case we export about 50% of the production, to 24 countries,” Pulenta said.
In black stone they also support a balance between internal and external sales. In fact, they are with a strong bet in the growth of the high -end segment. As shown, they mentioned the construction of a store Specific for Premium wines, with a capacity of 100,000 liters, which already operates since 2022.
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All agree that Argentine premium wine has a future. Serrano Alou sees an evolving market, where the detail makes a difference: “There is a lot of investment in Argentina for everything that does technology, research and development,” said the winemaker. For polishing, the Argentine Malbec, for its uniqueness, remains a strong letter. And Lepoutre and Rovello They say they will continue to bet on this niche with investment and infrastructure.
In a world where luxury occupies a special place, high -end Argentine wine is positioned at the local level and in the world.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
