Ridois leads the sottano, Colosso Wines and rules warehouses. “There is no other way to compete in this world if it is not with identity,” he says.
Mendoza, entrepreneur and inveterate creative, Andrés Ridois is constantly creating. Linked to wine for several years, he knew how to build his own identity with his products.
He currently leads the Bodegas Sottano, Colosso Wines and No rules. Now, he is in Lima, from where he offers this telephone interview. “I have my brotherhood here,” he says with a laugh. But he did not travel there only to eat well: he is also sowing links and telling stories.
“My family does not take wine, my daughter is vegan, my wife doesn’t drink either. I am the first and the last one in my family to make wine,” he says. And perhaps because of that, each creation has some exorcism, alchemy, spiritual and earthly search at the same time. In his speech, wine and quantum physics they live without friction. He talks about his Ravi Shankar guru and his need to always be creating something new.
One of his greatest creations is wine A thousand demonswhich is not just a drink, it is also an aesthetic statement, a philosophy. “Wine for me is a piece of art. Both in liquids and in its aesthetic part. A thousand demons It is called that because my business has a thousand days of hell to get a beauty, “he explains.” The names, the parts of the unconscious, the demons, the archangels. That is part of our life, so the brand is so powerful. Because in the end we are all demons trying to become beings of light”, He adds.
And the beauty of which he speaks, is not figuratively: from the labels to the boxes, through the aesthetics of each launch, such as “Purgatory“, A wine presented inside an acrylic lamp, all is part of a narrative.
“There is no other way to compete in this world if it is not with identity,” he says. And support it with facts: last year he prepared 256 different wines from games of 3,000 to 5,000 liters. “I do high range in mass”, He says with pride since he is the only one in Argentina who does it on that scale.
But not everything is mystical: the reality of the market also weighs. “The wine industry is in crisis,” he warns. Consumption fell abruptly, and the challenges are huge. However, for Ridois the exit is not to make more wine, but to do Better winewith soul, with history.
“Wine do not have to need, they have to want“, Therefore. Therefore, while the high range becomes a difficult market, he continues to bet on creating experiences that leave their mark.
Brazil and Argentina are today its main markets, but its philosophy is global. “Latinos have something that the first world does not have: attachment. If they love you, they don’t release you.” And that, in the world of brands, is worth more than any trend.
As Ridois is always creating, in his winery he also has Purgatory, a conscious kitchen restaurant, and Petitio Hell, the first cabaret-bodega that has been working since February.
And what is your favorite wine? “I am promiscuous,” replies with a laugh. “Everyone has its moment. But my archangels … those are perfect wines,” he concludes.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
