Gwyneth Paltrow: It stands by her controversial vagina candle

Gwyneth Paltrow: It stands by her controversial vagina candle

Gwyneth Paltrow
She stands by her controversial vagina candle






Gwyneth Paltrow defends her notorious vagina candle and explains why the product has an important feminist message for you.

In 2020, Gwyneth Paltrow (52) caused a sensation when she presented her fragrance candle “This Smells Like My Vagina” (“It smells like my vagina”). The candle from her lifestyle empire “Goop” was sold out at lightning speed and gave Paltrow a very successful marketing gag. The Hollywood star even added and brought out the “This Smells Like My Orgasm” candle.

Last weekend, Gwyneth Paltrow defended her controversial Goop candle at the “Mindvalley Manifesting Summit” in Los Angeles. The 52-year-old entrepreneur and actress spoke openly about the surprising history of the 75 dollar product, which made it for worldwide headlines and “made the Internet explode”, as Paltrow put it.

“It all started as a joke,” said Paltrow on stage, as can be heard in an Instagram clip. At a meeting with the perfumer, they would have experimented with various scents. “I sniffed on a certain fragrance and jokingly said: ‘Oh, that smells like …'” When the employee then suggested that this joke make an actual product, Paltrow initially considered the idea to be absurd.

Gwyneth Paltrow: “We are beautiful and we are great”

“Suddenly the product was on the website,” reported the Oscar winner. “And then we paralyzed the Internet again. It cost us a long time to get rid of this reputation.” Despite the sometimes harsh criticism and the media vertebra, Paltrow does not regret the decision to bring the product onto the market. On the contrary: she sees this an important feminist statement.

“I kept the candle in my range because I think we, as a society, teach women to be ashamed of their sexuality,” said the Goop founder. “I liked this kind of punk rock idea: ‘We are beautiful and we are great-and lick ourselves!'”

Her website started in 2008 as a wellness blog, which was initially published as a weekly newsletter and where she shared insights into her life, recipes and interesting facts about the topics of wellness, fitness, beauty and lifestyle. Over the years, a million-dollar company became the blog, which always draws attention to itself with sometimes questionable and costly products.

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Source: Stern

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