Know why one makes unconscious decisions when buying during promotions days, such as Hot.
The Hot Sale In Argentina, a three -day day in which various brands and shops offer large discounts and promotions. Over the years, more and more people take advantage of these offers, but sometimes they decide to buy more than they need without thinking. For this, science found an explanation.
This year, the Hot Sale will be carried out From May 12 to 14. During these days there will not only be usual discounts, but will also be launched “Bomb offers”, Which are promotions that remain in force for just an hour.
Overnsumo in discounts of discounts: what does science say
Hot Sale
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Making decisions without sitting down to think about them is a usual function of the brain. In fact, science explains that this helps act quickly in emergency cases. However, the brands They are aware of this and take advantage of it to Encourage your customers to buy more products. Making a decision erratically and without analyzing if it is really convenient can cause those unnecessary expenses.
What also encourages decisions unconsciously is the possibility of get something in return. Neuroscience experts explain that the brain generates Reward circuitswhich grants a feeling of pleasure with the aim of surviving.
How to avoid buying more according to psychology
Hot goes out: how to save in 7 steps
To avoid making decisions without thinking and spending more money than expected, these are some important tips:
- Organize a fixed budget and respect it during the three days.
- Keep in mind What purchases are indispensable. In case of money, save it for a next discounts.
- Go to Friends or family so that they also help limit money spending.
- Before making a purchase, think if it really is necessary or if it is only Wasting money.
Give a pleasure without abusing. Although contradictory to the above, the purchase of objects for pleasure should not be restricted.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
