Social networks generated a great impact and change in our lifestyle and books were no exception. The famous term “Booktok”, Derived and created in Tiktok with more than 55 million mentions, it was gaining strength, with more and more presence on the platforms, as a special place to speak and publish content specifically about books.
This movement began in full pandemic and managed to captivate a wide range of people, but especially young people. The literary industry He took note of this change that was beginning, where publishers, libraries and authors witnessed an increasingly high and active demand by the Readers, who seek to buy their books with the repeated phrase of “I saw it in Tiktok and social networks”In the world of immediacy, The movement of the books was not far behind.
The term “BookTok” It resulted in several popular mentions that, for those who are not immersed in the subject, can feel as a different language. “BookTokromance”, “Fantasybooks”, “Spicybooks”, “DarkacademiabeKs”, They are currently some of the new most sought and requested genres, which correspond to different literary styles Like fantasy, the most spicy romance, darker novels, among others.
The demand for “booktok” marks today the time of bookstores
“Tiktok generates phenomena Different to Instagram, it is a separate world. The phenomena of “BookTok” They make that material ask us, we try to be aware of the tendencies To be able to respond to demand, ”he explained Melina DorfmanResponsible for Marketing and Communication in Yenny – The Athenaeumand argues that “it is a Marketing tool for many editorials ”.
The feeling of community On the platform, he grouped several people who sought to share their Passion for books where technology contributed to that development. “We use social networks as a means of being able to find our reading community and Expand those circles”, He says María EstombaDirector of Communication and Marketing of Planet Group.
“BookTok” produced a boom In the consumption of more youthful audience. “At first, the books for that segment were in the same sector as the children. Over time, they grew so much that they won a own sector where many times the Youth books lead the best -selling rankings”Said Melina Dorfman. The growth of Influencers On the platforms promoting this type of books, it was generating a fandom Very faithful that today covers wide categories and encompasses very specific genres for all tastes.
From the screen to paper: the leap of influencers from books to authors
The changes in the Book consumption They did not evolve only for readers, but opened a new world of possibilities and proposals for strangers and young authors. Belén Sanchoknown in their networks as @bel.sancho, is a Argentine writertranslator e influencer of books, movies and entertainment, and has almost 143 thousand followers in Tiktok And more than seven million likes In your videos.
“In the NETWORKS Everything happens very fastI always wrote since I was a child but there are stories that one manages to follow. In 2020 I wrote “Prism” And I managed to contact an editorial with which I did collaborations, to show them my book. When I least expected it, I was already signing a contract”Belén said.
His love for literature It started from a very young time and the big change happened in pandemic When a Instagram decided to sell books, which was the initial foot to start creating content. From a shy and reserved attitude to exposed and becoming 2024 into Author of her first fantasy novel “Prisma”Editorial Alfaguara, social networks were the main key.
“At a time where we are all with the screens, that through them I have been able to generate and recommend such a healthy habit and positive as readingIt is incredible. Tiktok made reading I would reach people who did not read”, Said Bethlehem, while he said that the negative part It is the immediacy of networks and speed with which books go out of style and quickly lose their hype. It is currently writing His next novel and squeezing the possibilities generated by the genuine exhibition in networks.
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@bel.sancho
Florence Dapiaggipoet, author and influencer, known as @flordapiagi on social networks and with more than 175 thousand followers and four million likes in Tiktokalso the networks also emerged from the world and managed to translate the publication of his book in 2024 in 2024She is my solar girl”, Editorial Planeta, to the only 20 years. Began the twelve to write poetry and over time he sought ways to share his writings and express them in the Internet universe.
In 2020 started homemade unify All your poems already connect them To form your book. “When I had the manuscript as finished as possible, I started looking for editorials But none answered me. I wrote by private message to a person who had published with planet and told me that she had begun to edit in the publishing house and to send it to him, ”recalls Florence and argues that social networks were a huge window and that“ “The reason why that person answered me and that today edits me, was because I saw what I published”
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@flordapiagi
Upload Instagram and Tiktok content, allowed Florence will form one chain and circle Between bookstores, publishers, followers and readers, who never ended. “The scope occurs in a very crazy way but it is very powerfulyou never know how many people on the other side are reading something you did, ”says the poet and influencer, and argues that the fact of having a public and followers base, It generated more security In sales, market and bookstores to expose their poetry proposals.
The advance of the technology and the increase in platform consumption caused the books It will adapt to a much more active, fast, instant and demanding demand. The social networks They became the main sight tool, both for authors and writers and for publishers and bookstores, since it put into play the Opening of possibilities For him Infinite world of reading.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
