Duchess Meghan
Does she soon sell fashion with “as ever”?
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It could still take a new product launch in Meghan’s “AS Ever” shop. For the time being, she wanted to “take a step back,” it says.
It could take a while up to Duchess Meghans (43) next “As ever” product launch. According to an interview with that, Meghan “wants to step back a step, collect data from the start phase and find out what ‘as ever’ could be”. She is currently planning to announce new products with her lifestyle company in the early 2026. Meghan revealed about future articles from the brand that she wanted to focus on “the aspect of hospitality”.
But she could also sell clothing in the future. “I will research the fashion category at a later date, because I think it’s an interesting area for me,” explains Prince Harry’s wife (40) about the new business area for you. So far, she has offered jam, honey and tea in her shop.
First products sold out after less than an hour
Your new brand “AS Ever” quickly became a success after the launch: Shortly after her shop went online in early April, all products were sold out. It took less than an hour. “Our shelves may be empty, but my heart is full,” announced Meghan. She couldn’t thank her fans “enough”.
Around two weeks ago, the new products seemed to be attached. “We have developed something special in silence … stayed with it – we look forward to sharing it with you!”, It said in an Instagram post. But other products have so far failed to materialize.
“A constant state of new calibration”
Meghan had already spoken about her work on the lifestyle brand in her podcast “Confessions of a Female Founder”. “While I build as ever, I have to say that it is a constant state of new calibration.” As a founder, she always has a lot to do. “We move at work, solve problems, fill gaps in real time, paint a million tiny things from our to-do list,” said Meghan.
In addition to her brand, she recently held her founder podcast. In the episodes, she talked to entrepreneurs about her projects, but also shared private things. In addition, the first season of her Netflix series “With Love, Meghan” appeared in March. A second season is to follow in autumn.
Spotonnews
Source: Stern

I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.