You should definitely know these beauty trends

Colorful nails or nude tones? A striking make-up with smokey eyes and red lips or discreetly with just a few highlights? Beauty salon owner Alina Messaadi reveals which beauty trends 2024 are announced and which products and looks are already outdated again star.

The boss of “Malinka” in Hamburg himself attaches great importance to naturalness, but also knows: “The unnatural look will probably never die out.” The reason for this is seen in platforms like Instagram: “You see yourself completely different through the filter and many like this look.”

Therefore, some beauty trends are adapted: facial features can be emphasized using highlighters and contouring, lips are allowed to use one look voluminous. However, natural colors are particularly popular: “Natural glosses and nude lipsticks are still leaders. There are also glosses that fill up the lips-a good way not to have to go to the Doc and have no ‘beak effect’.” You can find more lipstick trends 2025 here.

The Klarna trend report also confirms that gloss and more natural colors are announced. This is based on a representative study, for which 3060 people in Germany and Austria were interviewed aged 18 to 55+. Including 51 percent, who have committed themselves to the female gender and 49 percent who have been assigned to the male gender. This means that buyers: inside in Germany and Austria are currently most common in natural or classic tones in lipsticks: The trend and beauty-savvy people between the ages of 18 and 44 gave the colors nude (25 percent), pink (23 percent) and dark red (15 percent) as favorites. According to the survey, lip gloss, which ensures visually fuller lips, are currently again announced. Not much has changed in that last.

When it comes to make-up, the beauty expert sees the trend towards naturalness: “Glow and natural looks are trendy. A little brushing the eyebrows, pushing eyelashes, a light bronzer and Put on the cheekbones, use a natural lip gloss-and a natural look is created. “Even small wrinkles would not have to be hidden under make-up layers.” Of course we should all ages and proud of every wrinkle that has brought us life, “says Messaadi.

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Nail trends are also more popular with the nail trends: According to Klarna’s latest trend survey, round or oval nails are announced, no more tips. Even striking patterns on the nails are now rather out. Instead, small fine highlights can be. Among the trend and beauty-savvy respondents are asked as colors dark red (21 percent) and classic red (twelve percent) as well as pink (ten percent), nude (nine percent), coral/peach (nine percent) and pastel tones (seven percent). Particularly pastel tones are popular with the younger ones.

Alina Messaadi also finds that A great alternative to the classic – even if it doesn’t last as long as not vegan. “That shouldn’t be a reason to only use non-vegan nail polish.”

The trends in decorative cosmetics therefore go towards naturalness with a little glamor. And there are also natural ingredients in the cosmetics, as well as buyers: inside and brands place more emphasis on sustainable packaging. When it comes to anti-aging, the respondents of the survey mainly put on : 22 percent consider it to be the most effective ingredient. The acid is in first place in all age groups and explicitly among the trend and beauty-savvy people. This is followed by products with the ingredients vitamin C (16 percent) and retinol (15 percent).

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