US model
Hailey Bieber receives a billion-offs thanks to her beauty brand
Hailey Bieber sells her skin care brand Rhode for one billion dollars to eleven beauty. A record deal that catapults the woman of Justin Bieber into a new league.
What started as a small beauty experiment is now becoming one of the most spectacular business deals Hollywood: Hailey Bieber (28) has sold her skin care brand Rhode for the astronomical sum of $ 1 billion to eleven beauty. Elf Beauty announced the acquisition of the brand, which was only founded in 2022, on Wednesday.
The deal catapults the wife of pop star Justin Bieber into a completely new league. Rhode had achieved sales of $ 212 million last year – an impressive number for such a young brand. “We can’t wait to bring Rhode to more faces, places and rooms,” said Bieber in a statement.
From the idea to the billion dollar business
Rhode’s success story began to create “essential skin care and hybrid make-up for everyday use” with Bieber’s vision. Together with the co -founders Michael D. Ratner and Lauren Ratner, she built a brand that is characterized by its minimalist aesthetics and emphasis on natural beauty.
Elf Beauty sees a strategic move in the takeover. CEO Nick Vlahos emphasized that Bieber’s “fast-growing beauty brand” fits perfectly with her portfolio, which already includes eleven cosmetics, eleven skin, keys soulcare and other successful lines. The products are to be introduced at Sephora this year.
Hailey Bieber stays on board
Despite the sale, Hailey Bieber will be preserved to the company as Chief Creative Officer and Head of Innovation. “Just three years after the beginning of this trip, our partnership with eleven beauty marks an incredible opportunity to expand our mission,” enthused the 28-year-old.
: “I feel strengthened, enthusiastic and more ready than ever to take on an even greater role as Chief Creative Officer and Head of Innovation from Rhode and as a strategic advisor from Elf Beauty.”
Husband Justin Bieber shared her post and added his wife’s photo in a business look.
Billion -dollar trend
The success of Rhode reflects a larger trend: celebrities are increasingly using their reach and their influence for lucrative business models. On platforms such as Instagram and TikTok, you can interact directly with your fans and market products. Kim Kardashian’s underwear brand Skims, for example, is now estimated at $ four billion.
The deal also becomes one of the most valuable celebrity companies with the deal. The conclusion is expected for the early financial year 2026. For Hailey Bieber, the sale marks the preliminary climax of a remarkable career – from the model to a billionaire.
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Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
