Company
Are these the summer trends? Sunscreen lust and pornstar drink
Are we licking all raspberry ice cream, wearing tank top, biker glasses and rubbing ourselves with LSF50 sun cream? A look at possible trends of the coming months at the beginning of the meteorological summer.
Some dared forecasts indicate one of the hottest and driest summer since the beginning of the weather records. But you don’t know anything accurate. So better the question: What will be fashionable and taste “in” this summer – and what “out”?
Summer, cheerful questions and answers to the outdoor season:
Is the porn star Martini really the drink of the summer ’25?
The trend cocktail from London (sometimes also called Maverick Martini or Maracuja/Passion fruit Martini) is a mix of vodka, passion fruit liqueur, vanilles syrup and champagne (or Prosecco). Inventor Douglas Ankrah (1970–2021) said he imagined that a porn star would order this drink in a bar. For whatever reason.
Specialist and “Mixology” editor-in-chief Nils Wrage thinks that the cocktail Passe “with the playful architecture, the name and the slicking taste profile absolutely into now”. It could be very good that the drink has exactly its moment this year, “after the Espresso Martini has now been driven enough through the village”. This then only applies to the German -speaking world. “Internationally, the drink has been rolling – although almost 25 years old – for years.
Which types of ice cream lick trend -conscious?
Uniteis, the union of the Italian Gelatieri in Germany, announced “raspberry with pink pepper” as the ice cream of the year. The sweet -pfepied mix is called “Strauss” – in honor of the waltz king of Johann Strauss, born exactly 200 years ago.
And why raspberry? The aroma has been very popular in Germany for years, it is said. “With the increasing lactose intolerance of consumers, the increasingly hot summers and the raspberry as a typical summer fruit of Germans, it has become an indispensable classic in the ice counter in recent years.”
Peach instead of raspberry, on the other hand, the candy company Ferrero suggests. After the Nutella ice cream last year there is “Raffaello Triple Experience Peach Dream”: coconut ice cream with peach sauce, enveloped by a “shell with granules with peach taste and coconut flashing”.
And how do trend -conscious trends lick your ice?
Ice in the mug, ice cream on the stem, ice cream in the waffle – you know. But ice cream in the roll? This ice trend could be even more popular this summer. “Ice in Brioche” is a traditional ice cream specialty from Sicily, which is now also finding its way into Germany’s ice cream parlors. Marco Caimmi has been selling the “Eis-Burger” in his ice cream parlor Crema Gelato in Baden-Baden since last season.
Classically, up to two balls of ice cream are packed into the cut brioche, some cream and you’re done. “You can eat it with a spoon or just bite it in,” says Caimmi. Sicilianers eat their ice cream burgers with Brioche rolls (Gelato con brioche, as it is said in Italian), preferably with pistachio and nutis for breakfast.
How do we protect ourselves from the summer sun?
Instead of speaking of a “generation of SPF” instead of gene Z or Generation Y or Generation X, it might be exaggerated. But it is striking: the sun is shining a bit – and everyone crems in very hard. Light protection factor (LSF) 30 at least, better 50.
Some twens don’t even go out with a blue sky and sun, only when it gets dark. Skincare is everything. The fear of skin aging rules.
According to the market research company Fortune Business Insights, the global market for sun protection products will be estimated this year at a considerable $ 15.5 billion (around 13.6 billion euros; last year 500 million euros less). It is forecast that the market is growing to more than $ 22 billion by 2032.
Europe therefore dominates this dynamic segment of the beauty industry with around 30 percent market share. Exaggerating awareness (sorry, awareness of skin health) is a hot topic on platforms such as TikTok and Instagram. It is reflected in new viral trends.
Which sunglasses are cool this summer?
What are the shapes and models for sunglasses: Aviator, Wayfarer, Cat Eye, Butterfly, Oval, round, square and so on: But it seems to be the order of the day, the type of ski or mask glasses with colorful glasses. In the summer, Shield glasses, as much as possible, are worn again – as the rapper ski AGGU does.
The wearing of biker glasses, for example from Oakley, is also possible. The whole thing is a trend that changes between fashion stomach and sportiness statement.
Which shorts do we wear this summer?
Supposedly it is a trend that men can sometimes wear chic swimming trunks as street shorts this summer (as it should suddenly be a trend in the top, which would have been considered improper in the past).
If men want to carry a shortages in everyday life, it should be tasteful. The magazine “GQ” finds the Baller swim shorts from Nylon from Ché a good choice, which bears the figure Saxon Ratliff in the hottest vacationer series in the world: “Patrick Schwarzenegger’s swimming trunks from” The White Lotus “is the coolest swimming trunks for 2025.”
For women, on the other hand, Jeans Bermudas should be the last scream, as the “Vogue” writes: “Bermudashorts were already a must-have last year. In the summer of 2025 they are back, from Denim.”
What will come on the grill in the summer of 2025?
Bratwurst and beer – in the past there was often no choice when grilling in Germany. But the times change, today chicken or grill cheese is often served and non -alcoholic pils or light drunk. Say: the barbecue evening has become more diversified.
Even if the new CSU federal farming minister conjures up a kind of “meaty” or CSU boss Markus Söder exists for an end to the “Tofu Teilei”: it is hard to imagine that the desire for grilling variety goes by and that the slow departure from the pork can be turned back.
How do you move this summer?
Flying to Malle, jogging in the park, by bike to the lake – everything okay. However, there are figures in Germany that are popular in the 80s above-without-grinding cars, i.e. convertibles. The new registration statistics of the Federal Motor Transport Authority for this vehicle type has more than halved within 15 years.
“The convertible, once a symbol for automobile freedom, is under pressure through SUVs and e-mobility,” says a spokesman for the association of the motor vehicle industry. Cabriolets are considered luxury and prosperity that many find in the current time. Exceptions are likely to be hotspots of rich people like Sylt or Tegernsee.
What is maybe really out this summer?
The US comedy show “Saturday Night Live” made fun of Hippe New York, whose favorite activity was on weekends to wait in a “Big Dumb Line” (stupid long snake) to buy hyped pizza or a viral bag or camy tacos.
In German cities, people also look at trends on Tikkok and then work, be it for any filled tofut pockets or pistachio ice cream for 10 euros per ball. So many people cannot understand and find it extremely out.
dpa
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
