Lisa Walser: Being influencer is a hard business

Lisa Walser Gives her husband Henry insight into their everyday life as parents on several channels – 1.4 million people follow her on Instagram alone. Now she has recorded an album with children’s songs. A conversation about the star content of influencers, challenges of popularity and advice to mothers.

Ms. Walser, is the advantage of children’s songs that you survive all short -term hypes?
Exactly. I still hear children’s songs that my father played at the time at the time. That has something constant. And depth. When I make music, I would also like to convey certain values. For example, I hope that children are brave. I would like to tell you with my songs that you can create everything that you don’t have to be told by anyone.

Did you get this message conveyed?
Not always. As a child and adolescent, I often had moments when I felt lost. I think such courage songs could have given me support and strength.

What does a child -friendly lyrics need?
A good balance. I think it’s important that it has a message, but at the same time the text must not be overwhelming. The best thing is to be in terms of content in everyday life. With a song about broccoli or brushing your teeth, children can learn more than about very theoretical lyrics.

Which songs have shaped their own childhood and youth?
In my youth I heard Tokio Hotel, including Lafee. But I’ve also heard older music, for example AC/DC that my father loved, or ABBA. My daughter also loves ABBA.

They share their everyday family life on social media quite openly with their community. How did you make this decision?
My husband and I decide everything according to gut feeling. We have not set up a rule book what we post and what not. If we have received something and did not feel good afterwards, or reveal something that is too private for us, then we don’t post it.

How do you manage to keep the balance between children and career as a mother?
You have to learn to set limits – for example, that you say that today I will stay offline for a whole day. We do everything ourselves, from negotiations with companies to creating the videos to accounting. And of course we also look at the content of others, which also takes up space. You just have to be able to master yourself well. Since we don’t have a job where we go to the office in the morning and then come back home, we have fixed times when we put cell phone and laptop away completely. This is very important to us for our children.

It is said that in Munich and the surrounding area they cannot go out so easily because they are very often asked for photos.
In any case, this is no reason not to go out. We love to meet the people who look at our content. It is nice that we sometimes have faces in mind and not just see clicks. So far we have never said no when someone asked for a photo. Of course we would be reluctant to do that in certain situations, for example when we eat with our children. But I think if a person who looks at us every day, takes his courage together and is happy to see us and we will react totally stupid – then maybe his whole day went. I just don’t want that.

Kevin Tewe, the some acquaintances Influencer in Germany like Rezo or Diana to manage to the lion, said recently in an interview with the “FAZ”: “Influencers are democratically chosen stars.”
This is an interesting statement. In general, of course, you can’t just choose to be influencers from tomorrow. If nobody finds the cool thing you do and look at you, you can still want it so much, then it doesn’t work to be influencers. Basically, I believe that with effort and hard work, as in other professions, you can achieve a lot. It is important that you create added value for other people.

How does the height of the fees measure?
This is determined transparently based on your performance. There are many different factors, depending on how many people watch you or how relevant you are. It is definitely a business where hard negotiations are made.

Do you think people particularly trust parents?
I don’t think it is related to whether you are a mom or not. I think it just depends on how you give yourself in your everyday life. It is also important to share moments that may not be so beautiful. I often get the feedback that even people who are not in public are afraid to share negative situations with others, although this is something normal.

What unsightly matter did you recently shared with your community?
Last year my grandparents died, who were extremely close to me all my life. A few years ago, I would certainly have agreed with myself because I would have found it uncomfortable to share with the public when I cry. But I decided to deal with it openly on social media. That was the best decision at all because many people wrote to me that they themselves mourn and help them that they are not alone. Of course there were also a few stupid comments, but if only one person continues, it was more than worth it.

How do you deal with negative comments?
At the beginning it was difficult for me because I can hardly deal with injustice – so if someone claims something that I know that is wrong. I don’t particularly affect comments on my appearance. But in the event of falsehoods, I always have the need to comment on it. Most of the time I don’t do it because I don’t want to give these people a platform.

What do you believe how your role as a creator will change in the coming years?
Basically, you should always do what fulfills you. I have now made music. I have also published a pregnancy diary. That was one thing that was very accompanied by me in this phase of my life. It’s like an entertainment program, like a series: you always have to think about new twists. They don’t necessarily have to be better than the first part, but they have to go together.

Do you have a golden advice on mothers?
Maybe that’s not necessarily advice, but I generally have a learning: you are always the best mom for your child. Every child is super individual and you know it best. You should just listen to your mamaerz – and not to others.