Premiere at Club World Cup
Robbie Williams sings new FIFA anthem
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With “Desire”, the English pop star delivers the new song of world football, as FIFA puts it. At the start of the club World Cup it is presented for the first time, Williams appear at the final.
The English pop star Robbie Williams (51), as FIFA’s music ambassador, releases a new anthem for the World Corporate Association. The play entitled “Desire” should be heard for the first time at the opening of the World Club World Championship in Miami.
At the opening game on Saturday evening (CEST on the night of Sunday 2:00 a.m.) Al Ahl from Egypt and Inter Miami CF with Argentina’s world champion Lionel Messi.
In the future, the hymn will be played at every FIFA tournament when the teams entered the square, it said in a message from the association.
Infantino hopes for a gigantic mood
The song, for which Williams brought the Italian singer Laura Pausini on board, clubs emotional depth with charged stadium atmosphere and catches the intensity, pride and sense of community, which made top football, according to the message. “These two music stars make” Desire “the new song of world football,” enthused FIFA President Gianni Infantino.
Passion and thrill
“Football and music have been accompanying me for a lifetime, so this task means a lot to me personally,” said Williams, according to the announcement.
He added: “I wanted to create something that captures all of these feelings – the passion, the thrill, the pride and this unique moment just before it starts.”
The club World Cup takes place in the USA. The tournament reached its climax with the final on July 13, 2025 in New Jersey. There Robbie Williams and Laura Pausini (also 51) should also perform live together.
The tournament will be held for the 21st time, but for the first time in much greater form. The Bundesliga clubs Bayern Munich and Borussia Dortmund take part from the German side.
dpa
Source: Stern

I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.