Through the Official Gazette, it was confirmed that the Gaumont entrance will cost 75% of the average value of one of the commercial cinemas.
The National Institute of Audiovisual Arts (INCAA) formalized an increase in the value of the Gaumont cinemalocated in the city of Buenos Aires. This Tuesday, June 17, through the Official Gazette, resolution 437/2025 signed by the president of the agency, Carlos Luis Pirovano. It establishes that the price of the Official Cinematographic Ticket (BOC) will represent 75% of the average cinema entry value ($ 5,803.59) determined bimonthly by the Exhibition and Supervision Deputy Management of the INCAA. This way, Now it will have a value of $ 4,353.
According to the resolution, This adjustment is intended to “hierarchize the rooms.” It is not the first time that Carlos Pirovano’s Incaa takes this type of measures. Last year, they had increased 50%. However, in the text published in the Official Gazette, they affirm that “the set value has been below the competitive market values for cinema distribution depreciating the profits that movies can obtain from their exhibition in that complex. ”
Gaumont cinema: a space for national cinema
“The Gaumont is the place to watch cinema at popular prices. That link that the public has with the Gaumont to go see and interact with Argentine cinema, is now more difficult and distant, ” The director Juan Schnitman, a member of the filmmakers, maintains. This is one of the main national film exhibition spaces in the country and one of the INCAA spaces. The Institute acquired the complex in 2013 and, from that moment, He maintained a differentiated price policy to promote public access to national productions. Going to the cinema is not a cheap activity, but here was the possibility of it.
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The Gaumont is synonymous with national cinema, but why? Mainly, it guarantees and encourages the exhibition of national films and co -productions. It is a space that is used for the Avant Premieres Argentinas allowing the public to access premieres. In addition, it is a dedicated cinema for the new directors, whose films the distributors do not want to play. Today with a modified screen share that does not guarantee permanence in the rooms, the Gaumont is a pillar for the industry to stand. However, if your access is complicated, Who can see Argentine cinema?
“This new measure of INCAA is very aligned with all Government measures that tend that everything that is public worsens Because when this happens, one stops relating to that and is easier to dismantle, “concludes director Juan Schnitman.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
