Violent headwinds for this vaccination campaign by the federal government.
In order to advertise a Covid 19 vaccination among young people, the federal government is bringing social media stars such as Alicia Awa, Inscope21 and Twenty4Tim on board.
In short clips, the Tiktoker call on viewers to get vaccinated. In doing so, they also take up in exaggerated form the alleged arguments of adolescents who have not had themselves vaccinated – or who do not want to.
The campaign videos developed by the “Zum golden Hirschen” agency fail the audience. Probably also because the videos make fun of the target group instead of confronting them with explanations and arguments on an equal footing. There are negative comments.
One of the influencers is said to have received death threats in connection with the campaign. (Source: FAZ)
The result: some of the short clips have already been taken offline again.
A spokesman for the Federal Press Office condemns the “hatred, insults and threats of violence” in the social networks as “completely unacceptable”. (Source: FAZ)
