24-year-old Sofía Jirau is part of the new “Victoria’s Secret” campaign. Together with 17 other models, she poses for the new advertising line of the successful lingerie brand. Your participation is something very special, because: Sofía Jirau is the fashion company’s first model with Down syndrome. On Instagram she shares the results of her shoot for the new underwear line.
“One day I dreamed about it, I worked on it and today the dream comes true. I can finally tell you my big secret,” she writes under the post.
Sofía Jirau has been working successfully as a model since her debut three years ago and has a huge following of 200,000 users on Instagram. The Puerto Rican, who was born with Down syndrome, regularly inspires her followers on social media with professional photos of herself, but also with insights into her private life. At the same time, the catwalk beauty is the second model ever from Puerto Rico to become the face of the well-known brand. Before her, 33-year-old Joan Smalls received this honor. Sofía Jirau took another big career step two years ago when she was booked for the New York Fashion Week for the first time.
Inclusive and diverse
Working for the lingerie brand “Victoria’s Secret” is considered a great honor in the industry. The models who are under contract here have been referred to as “angels” for many years. Through this status, other top models such as Heidi Klum and Giselle Bundchen gained worldwide fame.
The US company undertook a radical image change last year and no longer wants to rely on models with perfect measurements. In addition, one would like to appear more inclusive and diverse in the future.
Source: Nachrichten
