The Luca Mariano Distillery brand was born in 2010. However, it finds obstacles to stay afloat within the industry.
The whiskey industry in the US Face a challenging economic panorama, since several brands declared bankruptcy. This reveals the fragility of a sector that gained strength in recent decades and one of the brands of this moment is Luca Mariano Distillery.
A USAuu whiskey brand fell into crisis and declared bankruptcy
Despite his aspirations, Luca Mariano Distillery He failed to consolidate in a saturated and demanding market. The company invested years in perfecting its processes, from the aging of the wood for its barrels for 18 months to the minimum aging of four years for each bourbon lot.
However, The high initial investment and the slow return of production Bourbon caused unsustainable financial difficulties. Other small brands also reported problems, due to:
- Inflation
- The increase in production costs
- Fierce competition
- Changes in consumption
Why does whiskey face problems in the US?
Although the bourbon is considered a US emblematic productits history dates back to the 1780s, long after the Scottish Scotch and Irish Whiskey began to distill in the fifteenth and fourteenth centuriesrespectively.
Unlike these, The Bourbon must comply with specific criteria established by Federal Law: Its mixture (MASH) must contain at least 51% corn, complemented with rye, wheat or malted barley.
This type of regulation, together with the years necessary to mature each bottle and investment in infrastructure, represents a Great barrier for new brands who want to enter the competitive US market.
Source: Ambito
