Morselli, the big surprise and the firms that the designer himself chose to join his empire

Morselli, the big surprise and the firms that the designer himself chose to join his empire

September 15, 2025 – 16:06

Goodbye to Giorgio Armani showed a thorough plan: an unexpected inheritance, a key partner and alliances that will mark the course of luxury.

On September 4, at 91, the life of Giorgio Armani. His departure left the fashion industry without one of his most influential referents, but also revealed a succession network designed with surgical precision. The creator who dressed Hollywood stars and redefined the Italian elegance did not leave loose ends: Everything was thought, from the future of his company to the fate of his most personal goods.

Among the names that appeared in their willone particularly caught the attention: Michele Morsellia 42 -year -old man away from the catwalks, but very close to the designer.

With an empire valued at more than 12,000 million euros, Armani had written two willsboth of their handwriting, leaving clear instructions on inheritance. And, as if it were a chess play, he also ordered which international players could have access to a part of the group, including three luxury giants and cosmetics: LVMH, Essiloruxotica and L’Oréal.

Giorgio Armani

Synonym for fashion for decades, Giorgio Armani evidenced in his inheritance the neatness of his strategic thinking.

Synonym for fashion for decades, Giorgio Armani evidenced in his inheritance the neatness of his strategic thinking.

Armani’s strategic testament and the figure of Morselli

The most commented detail was the inclusion of Michele Morsellimanager and CEO of Immobiliare Srlthe company of the group dedicated to real estate business. Him, Armani He left him 60 million euros In actions, state bonds and personal goods, in addition to a heritage that includes classic cars and the right to use its yacht under certain conditions. He was never involved in fashionbut it was an ally of trust in the management of exclusive residences of the designer in places like Saint-Tropez, New York or Pantelleria.

According to Italian media, the own Armani transferred 100,000 actions of EsSiloruxotica – valued in more than 26 million euros – and two sections of government bonds with a value close to 32 million. These figures, added to other properties, further raised Morselli’s personal heritage, estimated at almost 300 million euros.

Armani

But beyond personal surprises, the will highlighted Armani’s obsession for shield the independence of your brand. In 2016 he created the Giorgio Armani Foundationin charge of guarding the philosophy and the values ​​of the house. The Board of Directors includes direct relatives, historical partners such as Dell’orco Panto and key figures of international finance. Among the clauses, the prohibition of getting the company out of the stock market For at least five years after his death.

The firms that Armani chose to merge

Meanwhile, the future of the group awakens expectation. The chosen between LVMH, Essiloruxotica and L’Oréal It will have the possibility to acquire between 30% and 54.9% of the conglomerate, which covers from haute couture to luxury hotels, perfumes, restaurants and the historical basketball club Olimpia Milano. The own Bernard Arnaultpresident of LVMH, said he felt “honest” that Armani You have considered them a potential partner at this stage.


Source: Ambito

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