In doing so, Benetton paid tribute to his “brilliant friend” and initiator of many successful advertising campaigns for the northern Italian fashion group. Among other things, he owes Toscani the equally scandalous and successful advertising image of a priest kissing a nun.
Toscani fought for years against any form of intolerance and for dialogue on sensitive issues such as AIDS, war, racism and the environment. In the 1980s, he caused a worldwide sensation with his campaigns for the fashion chain United Colors of Benetton with shocking images of bleeding soldiers and HIV-positive people. The Milanese was repeatedly attacked for this. For example, in the late 1980s, he was accused of racism after a campaign that showed a black woman breastfeeding a white baby.
Source: Nachrichten
