“We will take immediate steps to separate our Russian business from Heineken’s broader business to stop the flow of money, royalties and dividends out of Russia,” said the brewer, which had previously blocked all new investments and exports to Russia.
Discoveryfor its part, said in a brief statement that it decided to “suspend the transmission of its channels and services in Russia” indefinitely and starting today.
Universal Music Group reported last night that it will suspend all operations and close its offices in Russia, effective immediately.
early today, Imperial Brands became the first of the so-called Big Four tobacco producers to halt all operations in Russia, including halting production at its factory in Volgograd and halting all sales and marketing activities in the country.
Thus, these companies are added to the nearly 300 transnational companies -including the United States McDonald’s, Starbucks and Coca Cola– who suspended their operations in Russia in retaliation for the invasion.
Likewise, the soft drink and food factory Pepsico said it was stopping the sale of beverages as well as all its investments in Russia, but would maintain the marketing of food, especially dairy products.
For several days, McDonald’s, Coca-Cola and Pepsico have been the target of a boycott campaign on social networks for not suspending their operations in Russia.
Other big American chains, like Yum! Brands, KFC (both fast food) and Pizza Hut announced this week the suspension of their operations in Russia and pledged to donate profits from their businesses in that country to humanitarian initiatives.
Information technology giant IBM also reported that it was halting its activities in Russia.
In total, more than 280 large companies with a significant presence in Russia have already announced the suspension of their operations there, according to an inventory prepared by Yale University, while some thirty multinationals continued to work.
The promoter of that list, management professor Jeffrey Sonnenfeld, highlighted the role played in the downfall of the racist apartheid regime by the departure of 200 major groups from South Africa in the 1980s.
Source: Ambito
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