Work is being done on options for subscribers to “share their subscription outside of their household (…) and also pay a little more,” said the US company’s product manager, Chengyi Long, on Wednesday. Initially, users in Chile, Costa Rica and Peru will be affected in the coming weeks.Los Gatos.
So far, Netflix has hardly taken any action against the fact that many subscribers pass on their passwords to family members and friends and they can then use the account for free. According to Long, customers in the three test countries will have to pay two to three euros a month in the future in order to be able to set up up to two “sub-accounts” for this purpose.
At the beginning of the corona pandemic, Netflix was still registering strong customer growth, but this had already slowed down significantly in the past year. The latest quarterly figures caused Netflix shares to fall.
At the same time, competition in the streaming market continues to increase. The competitor Disney+ in particular is showing strong growth. In addition, the costs of producing your own series and films are increasing.
Source: Nachrichten
