In this position, she is responsible not only for strategic marketing planning for the Bauernland and Toni Kaiser brands, but also for assortment management. Maurer, who comes from St. Florian, has more than 20 years of professional experience in branded goods companies in the food industry. Before joining Weinbergmaier, she worked for eleven years as head of marketing and product development at efko Frisch Frucht und Delikatessen GmbH. She also acquired valuable know-how in the food sector at Berglandmilch, Bioquelle GmbH and Unilever Bestfoods Austria. The experienced marketing expert and mother of a daughter studied business administration at the Johannes Kepler University in Linz and completed numerous further training courses in management.
Source: Nachrichten
