Those who are well informed can make good decisions: With the latest figures from the reader analysis for decision-makers (LAE 2021), OÖNachrichten again underlines its strong role as the leading source of information for decision-makers in Upper Austria.
When choosing their newspaper, Upper Austria’s executives rely on quality, which is why 67.8 percent*, according to the current LAE (readers’ analysis of decision-makers), choose the Saturday edition of the OÖNachrichten as the most important source of information.
On weekdays, every second decision-maker, every second opinion leader (54.7 percent**) gets information from the Upper Austrian news.
“This result confirms our work and our mission to support those in the country who need background information for important decisions every day with critical, informative and regional reports,” says Managing Director Gino Cuturi.
Media Sales Manager Bernd Kirisits: “This news is particularly good news for our advertising customers, who are reaching this important target group with their placements in our newspaper.”
Query note:
Antonia Koch, BSc,
Marketing Manager OÖ News
a.koch@nachrichten.at or Tel. 0732/7805-524
*Source: LAE 3.0/2021, weekend reader Saturday Upper Austria, 3,000 interviews, February to December 2021, population 354,000 decision-makers across Austria
**Source: LAE 3.0/2021, CMR1, 3,000 interviews, February to December 2021, population 354,000 decision-makers across Austria
Source: Nachrichten
