Generational change at Gerard Women

Generational change at Gerard Women

Edith and Gerhard Schmidtmayer have been synonymous with good taste since the 1980s. Under the company name “Gerard”, the couple set the standards in the Wels fashion industry. “Anyone who puts their heart and soul into what they do to make customers happy can arouse real enthusiasm. We felt committed to this idea,” is their credo.

Generational change at Gerard WomenGenerational change at Gerard Women

With her retreat into private life, daughter Kathrin Massard comes to the fore at Gerard Women. The 32-year-old is a full professional in the fashion industry. After studying business in Hamburg, she worked for well-known fashion retailers and publishers around the world. “Fashion has always been part of my life and also my favorite hobby. That’s why I’m particularly looking forward to the new challenge,” emphasizes Kathrin.

Source: Nachrichten

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