That is the result of a recent study by the telecom regulator RTR, for which 2,000 people were interviewed.
“In the past two years, 19 percent of those surveyed have changed their mobile phone tariff provider, but only six percent have changed their messenger service, eight percent their browser and five percent their search engine, which they mainly use on their mobile phones,” said the RTR journalist from Upper Austria. Boss Klaus Steinmaurer.
The network effects are the decisive criterion for messengers, according to the study. The aim is to be able to reach as many contacts as possible with one service. “This is a key reason for WhatsApp’s dominance.”
With browsers and search engines, habit, security and privacy played the essential roles.
Source: Nachrichten
