According to data from the Ministry of Communication of the Presidency of the Republic published by the news portal LOUin 2021 the Planalto Palace had bought space in Globo for 46 advertising inserts of ‘public utility’ and just ten for institutional messages.
Instead, in the first half of 2022 they were contracted at Globo 72 institutional campaigns and just two of “public utility”.
The increase in advertising on Globo, the channel that openly defends neoliberal economic model of privatization and adjustment of the Minister of Economy, Paul Guedesis contrary to the ideological wing of Bolsonarism.
Since taking office, Bolsonaro has relied on alternative media to send his messages and has obtained the explicit and official support of two free-to-air television networks that are competitors of Globo: the Recordproperty of the evangelical Universal Church, and SBTwhose owner is the tycoon Silvio Santos, father-in-law of the Minister of Communications of Brazil, Fabio Faria.
The value invested in Globo in 2022 is 11.4 million reais (about 2 million dollars), 41% of everything applied since 2019.
According to UOL, the forms officially reported by the government indicate that the Bolsonarista channels have received less money in 2022 than Globo, a station famous for having supported the military dictatorship (1964-1985) and that he recognized in 2014 that that positioning had been a mistake.
Globo has historically fought in its editorials against Lula da Silvaand rigged a candidate debate in 1989 that defined that campaign in favor of Fernando Collor de Mellowho won the elections that year.
The Workers’ Party (PT) lashed out at the calls made by the Rio de Janeiro-based channel, famous for being the world leader in soap operas, for the population to take to the streets to demand the removal of the former president. Dilma Rousseff.
Source: Ambito
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