The company has begun negotiations to make necessary adjustments to its contracts with Hollywood studios, the Wall Street Journal reported on Tuesday, citing people familiar with the matter. Netflix is in talks with Warner Bros, Universal and Sony Pictures Television, the report said.
The contracts for older television series such as Sony’s “Breaking Bad” and Paramount Global’s “NCIS” would also have to be renegotiated. When asked by Reuters, the streaming service provider said it was just speculation and that the development of the cheaper subscription option was still at an early stage. Warner, Universal and Sony did not immediately respond to a Reuters request for comment.
Streaming without commercial breaks was one of Netflix’s core promises when it entered the video-on-demand business in 2007. But Netflix CEO Reed Hastings changed his mind when the company saw its subscriber base fall for the first time in more than a decade in April this year. Walt Disney’s biggest rival Disney+ also wants to introduce an advertising subscription because of the waning boom.
Source: Nachrichten
