High energy prices, rising inflation – the price increases do not stop at the domestic food industry either. Consumers pay more attention to groceries when shopping: promotions, private labels of supermarket chains or discounters are being used much more than just a few months ago. According to a survey conducted by the KeyQuest market research institute at the end of September, consumers perceive a “perceived price increase” of 28 percent – in fact, according to the sales price index, prices have increased by 14 percent.
Regionality as an important argument when shopping
“What gives us hope, however, is that customers do not want to do without regional products despite changes in their purchasing behavior. After all, 86 percent of those surveyed stated that regionality is still particularly important to them when shopping,” says Agricultural Minister Michaela Langer-Weninger (VP) at today’s press conference in Linz. Together with Governor Thomas Stelzer (VP), she brought the representatives of the entire food industry together today to strengthen the cooperation and cooperation between the individual economic partners in the time of crisis.
According to the survey, almost three quarters of consumers buy the same amount or more food from the region – the main arguments: supporting local farmers and protecting the environment. “That’s a good sign, because rising prices lead to a more conscious decision to buy quality and regional products,” says Langer-Weninger.
Above all, however, regionality should not be a question of income, says Stelzer. “We noticed that even during the Corona period, regional foods were very much appreciated. We now have a responsibility to adjust food prices for both producers and consumers.”