this is the business strategy of the new owners

this is the business strategy of the new owners

Valued between 29 and 39 million dollars, M. Dias Branco will direct the 100 employees who do so much in the manufacture, administration and distribution of the food produced in Las Acacias.

In this regard, it was stated that “Not only will continuity be maintained, but investments will be made so that the company grows” – in the words of Gustavo Lopes Theodozio, Brazilian food executive. With Fabio Cephaly detailed their business strategy for 2023, reaffirming their plan for the internationalization of the flagship.

They first look for the local expansionwhere they already have a third of the market, for this the second objective is paramount, which is the diversification (incorporation of healthy products and others, for which other mergers were made with Brazilian companies); finally looking for the exportwhich includes the Uruguayan market, where the objective was primarily to have a certain presence.

They also highlighted the institutional quality of The Acacias, as well as the gesture of the partners who, despite having sold their entire share, agreed to stay for a period of two years to optimize the transition. It is not a minor fact that M. Dias Branco has a wheat mill and factory in the South of Brazilso it is expected to produce the raw material in the neighboring country and complete the production process in Uruguay.

Emphasis is also placed on factors such as facilities for foreigners in Uruguay, establishment of companies in a country with legal security and stability.

Source: Ambito

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