The passion and marketing formula drives less rational decisions by consumers, but a relief for sectors such as home appliances, which fell 7% in sales in the second quarter of 2022. Of course, the chambers warn that, in return, the World Cup could be a distraction and resent or delay Christmas shopping.
Buy to enjoy the matches
Electronic companies expect a 30% increase in TV sales compared to previous years, and so far they have reached, on average, an increase of 20%. Consumers are looking for more inches and better definition of image and sound from the hand of better technologies.
There are also plenty of raffles to further encourage purchases, and sales of cheaper or smaller TVs have also increased significantly, with estimated values of 30% compared to October 2021, and 35% in November. Some companies expect that, by the end of the World Cup, sales will have grown by around 40%.
The food companies they also expect better performances from more social gatherings. In parallel, they carry out attractive campaigns and promotions to encourage the consumption of drinks and snacks, mainly.
The bars and restaurants, meanwhile, expect full halls while Uruguay’s three games in the group stage are played during the week and during daytime hours. For this, many are already preparing World Cup promotions and expect large groups of people.
What do big businesses expect?
In Ta-Ta they expect a favorable end of the year after a 2022 of resentful consumption and with the challenge of the unusual exchange difference. Likewise, they consider that the harvest will be “totally atypical and unprecedented” since Two key moments for supermarkets come together: the Holidays and the World Cup. In this sense, the chain projected a growth between 10% and 15%.
Also they malls they expect positive effects with the start of the World Cup after a decline in sales in August and September, with the focus on televisions and sportswear. Although they also point out the hard blow that the exchange rate difference with Argentina means.
The fury of the figures
Uruguay is the country in the world with highest album cover sales per capita and the 9 million envelopes sold in Russia 2018 have already been far exceeded. Throughout the country there are more than 25,000 official positions among which are listed even hairdressers, butchers, pharmacies, toy stores and bookstores. And informal stalls abound where loose figurines are sold at widely varying prices.
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The expectation of small businesses and fairs
Local neighborhoods and different fairs in the country are also preparing to carry out large amounts of sales, although some uncertainty still remains, even after the light blue t-shirts to print sold out quickly.
The flags await next week, when they believe the real World Cup euphoria will begin. Meanwhile, the shops and street stalls manage the stock they have, ready to start the speculation game by game. Because the fate of consumption will be, in some way, tied to that of the Uruguayan National Team in the World Cup.
Source: Ambito
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