While perfection is usually the top priority at fashion shows, this year’s shows showed a different picture, because the crinkled look is back. “Wrinkles, wrinkles everywhere” headlined the “New York Times” after the fashion week in Paris.
According to Prada’s creative head Raf Simons, these showed a “hint of the imperfect” and gave his clothes the appearance of “already having had a life”. Dries van Noten, on the other hand, sent his models down the catwalk in floral crinkle dresses. And Balmain chief designer Olivier Rousteing called his show a reflection on the future and the climate crisis. The collection, which he himself presented in an unironed shirt, is “a love letter to our planet”. Of course, less romantically inclined contemporaries see the trend more as an excuse for lazy ironers. In addition, the wrinkles are also due to the pandemic because people have become accustomed to the convenience.
This is confirmed by industry insiders such as the marketing director of menswear brand Charles Tyrwhitt in an interview with the Guardian. Accordingly, the demand for non-iron products is “greater than ever before”. No wonder – according to surveys, ironing is one of the least popular household chores by far.
Source: Nachrichten
