4.4 C
Munich
Wednesday, February 1, 2023

Most valuable brand: Amazon takes Apple off the top

Must read

- Advertisement -

The downturn in the tech industry is also leading to billions of dollars in devaluation of leading global brands. This emerges from a report presented yesterday by the London-based consulting group Brand Finance. The 500 most valuable and strongest brands are listed annually.

At the top is Amazon. The brand value of the US online retailer fell by 15 percent to $299.3 billion. But it outperformed the value of iPhone maker Apple, which fell 16 percent to $297.5 billion. “Technology brands around the world have depreciated significantly in response to changing demand patterns,” said David Haigh, CEO of Brand Finance. 48 technology brands are represented in the ranking.

- Advertisement -

The fastest growing brands include US automakers Tesla and China’s BYD. At Tesla, the brand value increased by 44 percent to $66.2 billion, at BYD by 57 percent to $10.1 billion.

Deutsche Telekom is the leader in Europe with a brand value of 62.9 billion dollars. Behind it is the car brand Mercedes-Benz with 58.8 billion dollars.

- Advertisement -

more from economy

Three defenders are calling for the Wirecard trial to be suspended

Microsoft cuts 10,000 jobs: bloodletting in the tech industry

Electricity: Government cushions increased network tariffs

Federal Reserve Banker: Interest rates must rise above five percent

My themes

For your saved topics

found new items.





info By clicking on the icon you add the keyword to your topics.

info
Click on the icon to open your “My Topics” page. They have of 15 tags saved and would have to remove tags.

info By clicking on the icon you remove the keyword from your topics.

Add the theme to your themes.

Source: Nachrichten

- Advertisement -
spot_img

More articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest article