Image: ReWiRe performance
The latest STEM scanning transmission electron microscope “Tescan Tensor” costs more than one million euros. Due to its high magnifications and resolutions, it is not only used in materials research (e.g. for the development of batteries), but also in the pharmaceutical industry and for research can be used by viruses. With the digital market launch of this world first, the manufacturer Tescan Orsay Holding, based in Brno in the Czech Republic, counted on the competence of a woman from Waldzell: Simone Zaha convinced with her management consultancy “ReWiRe Performance”, founded in 2021, and her knowledge of the marketing of high-tech products.
Simone Zaha, who also teaches as a lecturer at the private university in Seekirchen am Wallersee and in St. Pölten, previously worked in marketing at the KTM and ZEISS groups and has a worldwide network of experts in marketing and sales. “With ReWiRe, we bring together the competencies for a specific order worldwide as needed – this project-specific and professional team setup is necessary for effective and efficient marketing.” The ReWiRe performance network in this project came from the USA and several European countries. “We met and exchanged ideas online during the project period – and without any difficulties,” says Simone Zaha.
You could use the latest digital possibilities in marketing for the project goal. “We greatly appreciate ReWiRe’s significant contribution to the successful launch of Tescan Tensor. Our transmission microscope is a breakthrough in this market due to its performance and ease of use. The contribution of the ReWiRe performance network included the design and structure of our digital presence, the project management of the Programming as well as search engine optimization – and with the latest digital possibilities,” says Dirk van der Wal, CMO of Tescan Orsay Holding.
Thanks to the service, it is possible to identify and address the various customer groups early in the purchasing process. The “Tescan Tensor” microscope is currently in use at the Ernst Ruska Center in Jülich, Germany, and at the University of Leeds in England. According to Simone Zaha, the international market launch of world market innovations such as microscopes for more than one million euros can be successfully implemented thanks to the appropriate knowledge from regions such as the Innviertel. “A young start-up in the middle of the Ried district connects experts from all over the world and thus offers state-of-the-art marketing solutions.” More at www.rewire-performance.com
Source: Nachrichten
