Image: (Porsche Holding)
In the 2022 fiscal year, Porsche Holding Salzburg set a record with sales of 25.8 billion euros. The 25 billion euro mark was broken for the first time. Compared to the previous year, sales increased by 6.4 percent – even though new car sales fell by 2.7 percent. 656,200 new cars were sold last year.
Used car sales also declined significantly, at minus eleven percent. 189,700 used cars were sold. This means that the sales figures have remained well below the pre-corona level for the third year in a row.
Hans Peter Schützinger, spokesman for the management, cites a powerful sales organization and the focus on high-margin vehicles in the premium and luxury segment as reasons for the development. For 2023 he is “cautiously optimistic”. Due to the high order backlog, there is likely to be a trend reversal. The number of new registrations should turn positive again: “How much is in the books at the end of the year depends on the supply and the economic development.”
Porsche Holding Salzburg is the largest European car dealership: there are 531 dealership locations worldwide, six more than in 2021. The Salzburg company is active in 29 countries, and the number of employees increased by 2.6 percent to 34,900 in 2022.
China overtakes Germany
Porsche Holding delivered 338,900 new cars to customers via retail. 18.6 billion euros in sales were achieved. With sales of around four billion euros, China has overtaken Germany as the top-selling retail market for the first time.
With the Porsche Bank, Porsche is also active in the financing and insurance business in 15 countries. It finances 46 percent of the new cars delivered in Austria. The subsidiary Porsche Informatik operates locations in four countries and contributed 148 million euros to sales.
Source: Nachrichten
