The government portfolio tries to encourage commercial activity in border cities with the South American giant.
He Ministry of Tourismis holding talks with authorities from the state government of Rio Grande do Sul (Brazil), in order to jointly promote some binational tourist destinations that take place in border towns.
After experiencing, last weekend, the success that the second date of the 2023 season of the Formula Truck Brazilian race at the renovated “Eduardo P. Cabrera” International Raceway in the city of Riverathe government portfolio, headed by the riverense Tabare Vierawill try to encourage commercial activity in areas historically hit by the difference in prices with Brazil.
The day of the Formula Truck, like other events around the department, was accompanied by the presence of hundreds of Brazilian tourists who arrive at the Uruguay by bus for the day or to enjoy a weekend and do some shopping in the free shops that are in the center of the city.
The National Director of Tourism, Roque Baudeanhe was satisfied with the movement that the department registered in the past weekend, as well as with a complete occupancy in hotels, and the great activity that the gastronomic establishments registered.
Uruguay seeks to unite with Rio Grande do Sul to promote binational tourism
From the Ministry of Tourism, conversations are held with the governor of Rio Grande do Sul, Eduardo Leiteand the Secretary of Tourism of the same State, Vilson Covatti“to build a collective road map that orders the actions and allows managing an attractive diversified offer between the border municipalities of Uruguay and Brazil before the countries outside the region,” said Baudean.
During the second half of April, Rivera will host a meeting with Brazilian mayors to plan the promotion strategy between the two countries, which will be attended by representatives of the Uruguayan municipalities and the Ministry of Tourism.
Source: Ambito
