Image: City of Linz
“Keep your city clean because it’s easy” – that’s the appeal, which is aimed primarily at young people. The background is the frequent complaints from citizens about packaging waste or cigarette butts. There were more than 1,000 reports last year alone – despite 3,100 wastebaskets in the city and 190 municipal employees who dispose of 7,500 tons of waste in this way every year. Countless take-away boxes, coffee-to-go cups, PET bottles or “dog scraps” did not find their way into the waste bins provided. “Public space must be attractive and usable for everyone, and this also means that we have to be considerate of each other and public space; after all, the city should be our living room,” says City Councilor Eva Schobesberger (Greens).
Joint campaign starts today
In addition to the city, Linz AG, GWG, Cityring and the security service are also taking part in the cross-media campaign. She includes all channels of the city as well as the cooperation partners – from the decals on buses to the customer magazine. designed the campaign the two business areas of communication and marketing as well as city green and road maintenance. The costs amount to around 20,000 euros. The start is today, and the campaign will be fully rolled out in the coming weeks. “With this campaign, we are investing specifically in raising awareness among all people who are in Linz,” says Mayor Klaus Luger (SP).
“Years of preliminary work”
The idea of a cleanliness campaign is not new. Linzplus parliamentary group chairman Lorenz Potocnik refers to years of history. “In addition to a dozen applications and inquiries, hundreds of people have organized to tackle the cleaning of the city themselves. Well over 100,000 liters of rubbish were collected in hundreds of campaigns all over Linz,” says Potocnik. The Linz People’s Party also claims the success for itself. After all, the campaign presented today would be based on an ÖVP application from September. City Councilor for Security Michael Raml (FP ) calls for more rubbish bins and small ashtrays in public spaces.
Source: Nachrichten
