Image: Wolfgang Simlinger
57 square meters in size, located near Palmenplatz on the ground floor of the shopping center in Pasching: With the new demo zone that opened last week, the Dyson company wants to give new impetus and attract technology enthusiasts.
“It is important to us that consumers can experience our products and understand the technology inside,” says Moritz Guetz, Head of Retail at Dyson Austria. Because as simple as the devices from the Dyson universe (vacuum cleaner, air purifier, hair dryer, styling tools) are, the innovative technology behind them needs to be explained.
There are already more than 200 Dyson demo stores worldwide, and another one has now been added in Austria in Plus City. “We made a conscious decision to create our own sales areas and thus set new impulses for retail, shopping centers and city centers,” says Guetz.
The Dyson Pop Up Demo Star in Pasching is open from Monday to Wednesday from 9.30 a.m. to 7 p.m., on Thursday and Friday from 9.30 a.m. to 9 p.m. and on Saturday from 9 a.m. to 6 p.m.
Source: Nachrichten
