Influencers will no longer be able to talk about health or cryptocurrencies

Influencers will no longer be able to talk about health or cryptocurrencies

The French government passed a law that prohibits them from talking about certain topics. What were the reasons?

the senate of France passed a law that professionalize the work of influencers, recognizing them as such. However, at the same time, he forbade them from talking about cosmetic surgeries and financial products.

Cryptocurrenciesmedical practices without scientific rigor, products containing nicotine and gambling are some of the points that social media idols should stop promoting.

The foundation of the norm had to do with the fact that influencers build credibility based on their number of followers. Due to this trust that they generate, the authorities considered that the situations could lead to scams or advertising of malicious products.

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In Argentina there were several cases of scams on social networks, such as that of Generación Zoe or VayoCoin, one of the cryptocurrencies most promoted by celebrities.

In Argentina there were several cases of scams on social networks, such as that of Generación Zoe or VayoCoin, one of the cryptocurrencies most promoted by celebrities.

The proposal came from the deputies Arthur Delaporteof the Socialist Party, and Stephane Vojettafrom the Renaissance block, and obtained the positive vote of the 342 senators present.

What will be the possible sentences?

Those who make themselves known as influencers and do not respect the norm, that is, promote some of the prohibited things, may be sentenced up to six months in prison and more of 300 thousand euros fine.

In addition, the law specifies that, when the activity is carried out by a person under 16 years of age, It should be your employer who takes responsibility for the content you post on social media.

The new standard contemplates other aspects of the activity of these Internet users, such as the need for there to be contracts from certain amounts of money for their services or the need to have a legal representative within the European Union for those operating from outside.

Source: Ambito

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