The municipality of Yoro has the incredible fortune to witness one of the most incredible natural phenomena. A systematic method of collecting the fish was created, so that every time the fish rains, it is possible to manage its treatment so that it is a salable/consumable product, and that generates income for the community.
The Yoro community already has a valuable business opportunity and prosperity thanks to an alliance for the development of a pilot project with Regal Springs, a leader in the sustainable production of tilapia, it is about Heaven Fish, a new brand that arrives “like a drop from heaven”.
For 30 years, Regal Springs has been known for supporting sustainability and social responsibility in fish farming. This collaboration with the Yoro community further promotes these characteristics and publicizes one of the most striking meteorological phenomena that makes Yoro known worldwide: the rain of fish, one of the 30 wonders of Honduras.
Yoro’s fame stems from a rare weather event that occurs every year. There are many theories that try to explain this particular form of precipitation, but for the townspeople there is only one simple answer: it is a miracle.
To boost Yoro’s economy, Regal Springs turned that miracle into an opportunity. From now on, each fish in the downpour will be registered with a protected designation of origin, which will give the population of Yoro the exclusive distribution rights of these fish and multiply the value of this valuable resource that falls from the sky.
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“We are excited to partner with the Yoro community and promote Heaven Fish. We are faithful to our commitment to sustainability and social responsibility, and it motivates us to work with local communities to improve the economy through high-quality products and what better way than taking advantage of these natural resources that fall from the sky,” he said. Fabricio Lopez, General Manager of Regal Springs.
For his part, Edgardo Melgar, Head of Communication & Strategy at Ogilvy Hondurassaid: “We are proud to partner with Regal Springs on this initiative that demonstrates the true value of transformation from a creative solution, opening up a new business opportunity that will benefit both the brand and the community. “
Now the residents of Yoro will be able to benefit through a contract with Regal Springs every time the phenomenon occurs. Finally, Regal Springs will receive the fish from the Yoro residents and will incorporate them into its product line, turning them into a gourmet product available to everyone.
Thanks to this initiative, Yoro is swimming firmly towards economic stability. Fortunately for the community, Heaven Fish it is a sustainable business for them, since they can count on the rain of fish every year, which opens up new income opportunities for anyone in the area.
Source: Ambito
