The event will have three days of workshops and conferences to advance the professionalization of the protagonists of the sector.
In a new scale of his regional tour, which will have its edition in Uruguay during August and who comes from a passage through Colombia, eCommerce Day arrives in Peru this Monday June 19 with three days of workshops and conferences, whose objective is to advance the professionalization of the protagonists of the sector in that country.
Although there will be digital options, the face-to-face format will be carried out in the Swissotel Lima, through the organization of eCommerce Institute and the Chamber of Commerce of Lima (CCL), with presentations by the main leaders in the digital business industry, who will share their knowledge and the latest trends. There will also be activities for training, linked to Unified Commerce, Retail Trends 2023 and Overview & Local Situation, among other themes.
In tune with what has been happening after the pandemic, Peru It comes from 2022 with a marked increase in businesses that sell online, going from 300,000 to 330,000 organizations, of which almost 100,000 of them have a transactional site and 50% of the total are from the province, according to data provided by Marcos Pueyrredón, president of the eCommerce Institute and coFounder & Global Executive SVP of VTEX.
However, Pueyrredon warned that “despite this, the number of transactions is lower than that of the capital”, so the country “faces the challenge of balancing the penetration of the online channel both in the provinces and in Lime, which entails a better experience for the consumer and new challenges at the logistical level”.
At the same time, he specified that 46% of consumers make their purchases online, of which 30% are from the provinces, and with a markedly lower frequency of purchases than those in the capital. “Balance will undoubtedly be a key issue in this cycle,” he said.
“Peru has immense growth potential”
For his part, Jaime Montenegro, leader of the Digital Transformation Center of the Lima Chamber of Commerce, He was “absolutely convinced that eCommerce in Peru It has immense growth potential.” In this sense, he highlighted that the pandemic accelerated digitization and anticipated that the sector will experience “significant expansion in the coming years, becoming a key pillar for the Peruvian economy.”
Those interested in participating in the event can do so through the official website, although a live broadcast is also planned so that those who cannot attend can follow the event digitally.
Among the outstanding activities of this year is the recognition of companies and entrepreneurs through the eCommerce Award’s Peru, created by him eCommerce Institute to distinguish the enterprises for their work in the sector; and the eCommerce Startup Competitionwhich seeks to promote digital ventures in Latin America with the greatest potential for development in the digital ecosystem.
will also take place eGlobal Selling Competition, which seeks to promote the growth of cross-border electronic commerce and provide support to companies and organizations with the greatest potential; and eCommerce Day Experience, which consists of technical visits to leading companies to learn in detail the “end to end” operation of an eCommerce and the possibility of interacting with the Marketing, Sales, Operations, SAC and Logistics teams.
Source: Ambito
