The commercial initiative summoned 30% of Uruguayans in June, according to data from the pollster Factum.
In the last edition of Cyber Monday, which took place in June, purchases were made for more than 113 million dollars, according to data from the pollster Factum, which recorded that 30% of the population turned to e-commerce to make purchases with discounts.
The traditional eCommerce event, organized by the Chamber of the Digital Economy of Uruguay (CEDU), had a wide arrival in the country, with a 86% of people aware of the event that involves carrying out operations over the Internet.
Factum’s Business Days Monitor survey also recorded that 68% responded having made purchases for themselves, while the 62% purchased items or services for members of the household itself. Meanwhile, the number of people she bought for third parties outside the family nucleus grew compared to June 2022.
The most chosen item was “Clothing, footwear and accessories”
Regarding the items, the most chosen category was “Clothing, footwear and accessories”, with a significant volume of purchases for the home, represented mainly by home appliances. In addition, online purchases were the means of purchase for the majority, with a 14% who searched online and paid in a store, 3% less than in 2022.
On the other hand, some items increased the average price paid, Such were the cases of “Clothing, footwear and accessories” and “Food and beverages”, with an emphasis on “Cell phones, tablets and accessories”. In turn, most categories experienced a decline in the number of products sold, except for “Food and beverages”, which increased sales.
Finally, from Factum they highlighted that Cyber Monday maintained and even increased the positive evaluation of the shopping experience and the prices obtained by the public, reaching 81% of Uruguayans who considered the shopping experience gratifying, 4% more than the previous year. There were also improvements in the number of people who considered the prices very or quite advantageous.
Source: Ambito
