Noah Leidinger from Eferding was already interested in securities at the age of 13 and invested in his first share. After graduating from the Dachsberg Gymnasium and doing his community service and aid work in the Roma districts in Sofia, he went to the online media company OMR in Hamburg. There he took over a stock podcast that reaches tens of thousands of people every day. This has now resulted in the 21-year-old’s first book, which he published with his colleague Florian Adomeit entitled “Ohne Aktien wird Schwer”. The non-fiction book entered second place in the Spiegel bestseller list for non-fiction books last week.
OÖN: How did it happen that you became interested in the stock market at the age of 13?
Florian Adomeit: It was coincidental, I used to watch a lot of fitness videos on YouTube that were about muscle building. Some of these YouTubers then started making business and entrepreneurial content, one also ran a stock channel. That’s how I slipped in, that fascinated me. I then published my own analyzes in Facebook groups and made my own website.
With your podcast “Ohne Aktien wird Schwer” you reach ten thousand people every monthsend listeners, now the book followed, who do you want to reach?
The main aim is to make the topic of stocks accessible to young people and to reach people who have not been interested before. With the book, we also hope to reach new target groups that are not so fond of podcasts.
Is the book also suitable for beginners?
Yes, we’ll start with the basics—what is the stock market, what’s a stock, what makes sense and what doesn’t—but we’ll also delve deep into the topic of analysis and valuation methods used by major investment banks. The approach of the book is to learn to understand the stock market through real companies like Apple, which everyone knows and to which everyone has a connection. You can learn a lot about the economy from individual stocks and you also have added value professionally because you understand how companies think and how growth works in the economy.
Were you surprised by your own success? after you entered the Spiegel bestseller list at number two?
Due to the wide reach of our podcast, we were confident that we would make the list, but we didn’t expect second place, which of course makes us very happy.
Have you already learned the hard way yourself and bet on the wrong horse?
I invest mostly passively in ETFs (exchange traded funds), but I also make individual investments. My first individual share was from the chemical and pharmaceutical group Bayer. She has never been back to the level she was then, but it was a small investment.
What advice do you have for beginners who want to invest in stocks given the low interest rates?
It is advisable to start with small amounts. Psychologically, you have to get used to the fact that the value of your money fluctuates every day.
“Without shares is difficult – finding and understanding individual shares in 25 examples: Why ETFs are not always the best solution and how you can find the right share”: The book by Noah Leidinger and Florian Adomeit has been published by Econ Verlag.
Source: Nachrichten
