He eCommerce Day will have its stop at Uruguay between August 9 and 11, with three days of lectures in which they will participate 50 experts to advance in the professionalization of the sector, at a time when the country has to More than 50% of its population using the online channel to make their purchases, according to data from the event.
The traditional meeting, organized by the eCommerce Institute Next to the Chamber of the Digital Economy of Uruguay (CEDU), It is carried out in tune with a moment when the country reaches a level of maturity, since the annual growth of the sector exceeds 40%, while trade cross-border win 40% of the market share.
In addition to the conferences and face-to-face plenary sessions on August 10 at the Radisson Montevideo Victoria Plaza Hotel, there will be virtual conferences where prominent exhibitors will speak on how to achieve the professionalization of the sector through a innovative agenda of trainings led by leaders of the digital industry.
Marcos Pueyrredon, President of the eCommerce Institute and CoFounder & Global Executive SVP of VTEX, stated that “digital commerce in Uruguay is reaching a level of extraordinary development and maturity, very in tune with the industry players from neighboring countries”.
These data are only a reflection of the strengthening of the local ecosystem that from now on has the great challenge of improving delivery times, means of payment and reverse logistics to win consumer loyalty”, highlighted Pueyrredon and anticipated that the event “will be, without a doubt, a space of synergy of knowledge, experiences and invaluable data to continue professionalizing those who are part of this industry”.
While, Guillermo Varela, president of the CEDU and CEO of Plexo highlighted that “eCommerce Day Uruguay returns once again as a consolidated meeting point for all the actors that make the Digital Economy in the country, IT providers, means of payment, logistics companies, financial operators, advertising and marketing agencies, commerce, services and industry”. For the specialist, “it is an excellent opportunity to listen to high-level speakers and learn from experiences in the region that help us understand how we are positioned compared to our neighboring countries.”
In Ecuador, eCommerce Day revealed the most relevant trends in the industry
As part of its regional tour, eCommerce Day has already visited Ecuador, where the eCommerce Institute and the Ecuadorian Chamber of Electronic Commerce provided a day of constant training and networking through conferences and workshops to more than 4,800 professionals.
Besides, more than 2,700 participants They interacted with the event platform to receive training in conferences and plenary sessions, on-demand workshops, special live activities, and others who visited the services and solutions area, among other innovative proposals that the event brought to the South American country.
It is worth noting that in Ecuador the frequency of online purchases is led by Delivery (94%), cell phones (85%) and clothing and footwear (85%), while the cell phone it remains the leading device for making purchases online, with 74%. Meanwhile, among the payment preferences, the most used modality is the credit card with 44%.
“This country has reached fourth place in the region in terms of Internet penetration, with many opportunities to continue developing in this aspect, in addition to increasing the online shopping experience for consumers, which was reflected in a comparable choice of Ecuadorian eCommerce, compared to the international, highlighted Pueyrredon about the event.
Source: Ambito
