The CEO declared that he has a “negative cash flow” due to the 50% drop in advertising. Advertisers flee due to little control over content.
Elon Musk declared this Saturday that the cash flow of Twitter continues to be negative due to a drop of almost 50% in revenue from advertising and a “heavy debt load.”
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“We need to get cash flow positive before we can afford to do anything else,” he said. Musk in a tweet early on Saturday.


After what Musk would acquire Twitter In October, the company faced months of chaos, including layoffs of thousands of employees, criticism over the lax content moderation and an exodus of many advertisers who did not want their ads to appear alongside inappropriate content.
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Hiring by Musk of Linda YaccarinoComcast’s former head of advertising for NBCUniversal as CEO, says ad sales remain a top priority, even as she works to grow subscription revenue.
Thursday, Twitter announced that certain content creators will be able to receive a portion of the advertising revenue the company earns, in an effort to attract more content creators to the site.
Source: Ambito