The Chamber of the Digital Economy of Uruguay (CEDU) It was founded in 2015 by 23 companies and currently reaches more than 200 partners. In a global framework where digital consumption is growing every day, the manager of CEDU, Ivanna Rochaspoke with scope.com on evolution of digital commerce and the great advances since its installation in the country.
Between August 9 and 11, the eCommerce Day in Uruguay. An event organized by the eCommerce Institute in 18 countries of the region and which aims to promote the networking, business, diffusion and training within digital commerce. Faced with this, the CEDU manager announced that the report on the progress of sales through online channels during the last year will be presented, being a 30% progress between 2021 and 2022.
Rocha explained that the advancement of digital commerce has been taking place since 2012, where, initially, challenges such as the creation of online sales channels proper. From this advance, and once the companies began to implement these channels, they had to overcome problems with the payment methods and later with logistics issues. “Evolution accompanies what the consumer needs to have a good customer experience,” he said, in this regard.
The progress in the use of digital media to acquire goods and services is coupled, according to the CEDU manager, with a increase in internet use by consumers for different areas of your life. “You have a consumer who is using the internet for various aspects of his life, something that accelerated during the time that we were confined by the pandemic, which accelerated the incorporation of technology. Today 66% of Uruguayans admit to having bought online”, Rocha detailed.
A consumption that is increasing
According to the report of “Digital consumption trends” made by the consultant Figure for CEDU, the 54% of Uruguayans make their purchases of products or services, while 31% use it for food orders and 25% for transportation. Regarding its evolution, since 2020, which began with a percentage of 53% of purchases made online, that number rose this year to 66%.
In this sense, in the last twelve months 71% of Uruguayans admitted having bought online at least once. Of this total purchases, 47% used credit cards, 19% debit cards, 14% collection networks and 9% made cash payments on delivery.
“We have a population that consumes through the Internet and that has a good shopping experience both when they buy in Uruguay and abroad,” remarked the CEDU manager in relation to the percentage that obtained the online shopping experience in the survey. According to the survey, the Internet shopping score in Uruguay obtained a 9 out of 10, while abroad an 8.8.
According to Rocha, what is important from now on, based on good ratings from consumers, is maintain the standards that allow you to continue on this path. “When you reach a satisfaction level of 9 out of 10, you are going to have to improve everything that technology allows you, you are going to have to incorporate innovation to continue maintaining that level of satisfaction,” she remarked.
Due to this, the CEDU manager stressed the importance of seeing what the world’s greats are doing at the level of electronic commerce in order to continue improving without giving themselves the luxury of staying in a position of comfort. “If you already have a good track record that you are generating a good experience for the final consumer, you have to keep up with technology and the consumer,” she explained.
Source: Ambito
