82% of Uruguayans plan to make the same or more purchases this year than last year, they specified after the event.
Uruguay was the seat of the eCommerce Day, the most important event related to electronic commerce of Latin America, where more than 1,000 professionals participated in person and another 2,000 did so digitally to train in an industry that is strengthening in the country.
The event, which featured conferences, workshops and on-demand workshops on the latest trends in digital business, was held at a great moment for the sector in the country, in which goods and services lead the online shopping of the Uruguayans, with 54%, followed by online orders, which take 31% of the market.
During the meeting, representatives of the sector analyzed the general vision and the opportunities that electronic commerce presents in the country, while later Guillermo Varela, President, CEDU and Founder Handsoft & Plexo shared figures about the current panorama of the digital industry in the country, among which he highlighted that 82% of the uruguayans plans to make the same or more purchases this year than last year and 73% of the total were paid online.
Besides, marketplace was one of the most chosen channels, while 30% of the uruguayans bought during the last cyber monday Regarding the items, the purchase frequency is led by Clothing, Footwear and Accessories, with 15%, followed by Household Appliances, with 8%.
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An industry that “has become stronger”, highlighted Marcos Pueyrredon
After the 12th edition of eCommerce Day Uruguay, Marcos Pueyrredon, president of the eCommerce Institute and coFounder & Global Executive SVP of VTEX, highlighted that “all this journey not only adds years of experience for Uruguayan retail, but also exposes how much this industry has strengthened from the first event until today”, with a distribution oiled
“We find players that exceed a million and a half monthly orders and, in some cases, with penetration rates above 10%, which is the average percentage in the region,” he said. pueyrredon about the growth of the event.
Along these lines, he added: “It has been great to see that most of the cLevels this year are Uruguayans, which speaks of the strength of this industry and the valuable content they shared for those who face the challenge of sustaining and making their businesses profitable every day by creating positive shopping experiences for the final consumer, but also consolidating the entire supply chain towards the same ”.
Finally, it is worth highlighting Forecasting Platform, winner of the eCommerce Startup Competition, the regional initiative of the eCommerce Institute whose objective is to promote digital ventures and provide support to Latin American projects in the digital commerce ecosystem. Meanwhile, VaFirma and Fitit obtained special mentions.
Source: Ambito
