Image: Martin Stoebich
Linz makes the impossible possible, is the core message of the two-and-a-half-minute commercial, which was once again written and produced by Forafilm. And again, the means of satire are used to illustrate that Linz is different and that there is a lot to experience here.
In the film business, the trilogy is a viable means of keeping viewers engaged over a longer period of time. Does this also work in the form of a tourism video for a city? Anyone who is interested can now answer this question for themselves.
“The Prince of Linz” is the title of the third part of the Linz Tourism (film) campaign. Two years ago, the city’s tourism experts showed a lot of humor with the “Linz is Linz” video and received a lot of applause (and lots of prizes) in the entire German-speaking area. The city (and its people) were presented with great self-mockery and satirical means – and in the end the tourist advertising message surprised everyone.
“That’s how you advertise a city,” said the fans. “We’re not like that,” countered the critics, who were horrified at the picture painted of the city and the people living here.
In the end, only one thing counted: Linz had attracted attention.
“Rich in Experience”
Since then it has been considered exciting when a new tourism video is announced. Last year, the ten-minute tourism film “Planet Linz” tried to keep the satirical approach, but lost a bit in length. At the end of the trilogy, it should now be judged by “The Prince of Linz”. And this spot is again shorter, more concise and wittily told. The core message: Linz has nothing to offer for the super-rich, but you can get a lot of experience here.
As with the first two Linz videos, the new managing director of Linz Tourismus Marie-Louise Schnurpfeil relied on the creative ideas of Forafilm with Sinisa Vidovic and Dinko Draganovic. “For this campaign, we wanted to create something new and push our creative boundaries,” said Vidovic at today’s premiere at Moviemento. They wanted to emphasize the diversity and charm of Linz.
Guest appearance by Luger
The heart of the new campaign is therefore the video, in which the story of Otto (that is, the normal consumer, whose first name is used in the same breath) is told. The “Prince of Linz” embarks on a fantastic journey full of “lovable encounters and unreal experiences”. In the process, he also discovers the weird, the wild, the funny Linz, the people who live here, and finally himself. Because Linz gets the best out of Otto. And so he becomes part of the city and in the end the crowned “Prince of Linz”, who is also applauded by the mayor of Linz, Klaus Luger, at the staged coronation.
He found it exciting to be on the other side for once. “It was a nice experience to be there,” said Luger, who greeted Pfeil with the phrase “Everything’s fine the third time around.”
The past was reappraised and ended with a wink. The first exciting video was “played past” the city manager, who then spoke up as a major critic of the portrayal of Linz and its people. Last year, tourism officials let Luger see the “Planet” video in advance, and now the mayor can be seen in the video himself. “It has become a very good product that will keep Linz on the road to success,” Luger praised the video. If you need him again, you only have to call him, he made an offer and pointed out that the Donaupark stadium of his favorite club Blau-Weiss Linz should then be seen as a place of experience.
“Nice time” in Linz
The tourist message is important for Schnurpfeil: Linz offers a lot of “little adventures” and is a suitable place for little experiences that are trendy. The short break from everyday life is now often perceived by travelers as more attractive than “one big vacation” a year, says Schnurpfeil.
The video is part of the campaign that starts today – online and with its own analogue magazine (circulation: 250,000 copies) as well as posters, postcards, tattoos and an Otto mask. The lynchpin is the website www.prinzvonlinz.at
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Source: Nachrichten
